Ms. Dewey: The search for lonely single men...

I was reading the Wall Street Journal today, and read an interesting piece on search engines. It was about all the different ways search companies are trying to attract new customers. The unique part, was that many of the companies set up an alter-ego search engine. If the type of search engine fails, they don't devalue the brand at all. Alltheweb is actually Yahoo!, SearchMash is actually Google, and Ms. Dewey is actually Microsoft's. Ms. Dewey, actually, is the one that caught my attention most. Not because she's "a sexy new search engine," but because it was just plain spooky. The star of the new page is Janina Gavankar. Some sort of a movie star that I am not familiar with. While you have her page loaded, she reads magazines, talks to you, and complains that you're not paying attention to her. It is certainly a different approach, but I don't know if I'll use this as a default search just yet. If at all.

Ms. Dewey